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Wednesday, April 8, 2009

India First DTH service to launch HD TV from SUNDIRECT

The first Indian HD TV (high definition) DTH from sundirect is relished.

The TV sets that support this format are HD LCD MPEG4 which will cost you around 60k bugs.

The ordinary TV sets won't have much difference with HD format because they don't support the format. In current world only few channels that are in HD format.

my views are :

1. wait for the TV set's prices comes to 10k bugs
2. wait for much more channels in HD format
3. wait the cost of the equipments reduce.

This will take almost 1 year.




Here are some FAQ's for sundirect.

1. What is the difference between Normal and HD Broadcast?

High-Definition is the top of the line, all digital format for broadcasting and viewing TV programming. With HD broadcast the images will be 2 to 5 times sharper than the images from normal broadcast. The reason being the digital signals send in 0’s and 1’s for HD Broadcasting will be received at the customer point as it is which is not the case for normal television broadcasting. The result of the same is, superior television viewing experience which is delivered in a crystal clear, wide screen format with CD quality sound. It will be like as if you are experiencing your favorite television program in a movie theatre. With High Definition Broadcasting the television images will be Rich and vibrant images giving a theatre like viewing experience Wide angle aspect ratio – meaning watching images will be a more intense experience just like watching our home television programs in a movie theatre The images will be much more sharper in High Definition broadcasting than the normal version HDTV has digital sound facility which is equivalent to the sound quality produced by the DVD’s. All HDTV broadcasting uses Dolby sound system which is superior in quality and creates a different level of listening experience.



2. What are the major advantages of HD Transmission?

Picture Resolution - HD broadcast will result in a better quality image than normal broadcast system because of higher resolution (a measure of picture sharpness). This essentially means that you can watch the image as real as it gets. Since the digital signals maintain its original quality through out the broadcasting there won’t be problems of signal deterioration, interference etc which we normally see in an analogue or old broadcasting systems
Aspect Ratio Quality – This essentially means that the home viewer will be introduced to a wide screen viewing experience like in a movie theatre with HD broadcast systems compared to the older analogue systems. With this attribute you will see more of what you are watching making television viewing more intensive experience. It is due to this factor that HD viewing is normally known as wide screen viewing experience. Digital Sound - With HD Broadcast system we get to experience the digital audio sound which is significantly better than the standards broadcasting systems analogue sound. The HD Broadcast system supports Dolby Digital 5.1 surround sound which will create theatre quality surround sound effect in your living room effectively changing your living room television viewing into a movie theatre experience


3. What is the standard Television equipment I need to experience Sun Direct HD service?

HD LCD TV is required to view and experience the Sun Direct HD service. All leading home appliance companies like Samsung, LG, Sony, Videocon etc manufacture the same.


4. What is the expense for purchasing Sun Direct HD Set Top Box for experiencing the High definition service?

Price Rs.9,999 + taxes (Any basic pack must be purchased for 5 or 10 or 12 months for experiencing the service. Installation charge Rs. 1250 + HD content usage charge extra.)


5. Tell me more about the content currently available on Sun Direct HD service?
Currently 2 South Indian Service (Tamil / Telugu) – 24 hrs entertainment are available with Sun Direct HD service. We are tying up with National Geographic and Discovery channel soon.


6. What is the monthly service access charge for the HD content available with Sun Direct HD service?
Rs.100 Per channel per month for Tamil and Telugu.


7. Is there any advance booking for Sun Direct HD service?
No the same will be given on a first come first serve basis for the prospective customers