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Monday, June 2, 2008

TataSky lowers monthly subscriptions by Rs 50

With an aim to Competate DISHtv and rope in more customers Direct-to-Home operator TataSky on Monday reduced monthly subscription charges by up to Rs 50 across all packages.

The Tatasky already filled a case agnest the DISHtv for 'free set-top box' offer was an anti-competitive and deceptive act.with fair trade regulator Monopolies and Restrictive Trade Prac tices Commission (MRTPC)

The charge for 'Family Pack' has been reduced to Rs 200 per month earlier from Rs 250 per month earlier. Family Pack offers around 90 Hindi, regional, kids, infotainment and news channels in regional languages. Mehra said the monthly charge for top-end 'Super Saver' pack has also been reduced to Rs 260 from Rs 300 earlier. The pack offers 110 channels including English channels.

The move will help us to reach to the price-sensitive consumers and also believe that this will help us to achieve the third million-subscriber base much earlier from two million in April

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