Videocon DTH service D2H coming soon

Videocon Industries, one of the largest consumer durables company in India in terms of sales. coming with its upcoming direct-to-home (DTH) business.

The DTH will be known under the D2H brand and is scheduled to test signals by the year-end. According to industry officials, the company already has a technology tie-up with Israeli firm Gilat Technology Networks, specially selected for its superior encryption technology. The company already manufactures analogue boxes and has a wide network of dealers which will be exploited for selling its DTH hardware.

At present, Information and Broadcasting Ministry does not allow exclusivity of content and the DTH players will need to focus on pricing and distribution.

Videocon set-top boxes are also expected to be cheaper than the ones currently available in the market. Pricing will be an important strategy with Videocon across all its product lines.